Through interviews and online research, it became apparent that modern mothers were going above and beyond to make their lives easier where initial product design failed to do so.
Many of these "mom hacks" were creative solutions for the family vehicle to enable the mother to juggle family needs efficiently. How could design and technology work together with the self-driving car to do this from the start?
A particular "mom hack" that stood out to me was keeping a cooler in the trunk to prevent food from spoiling through multiple errands. What if the modern mother had a smart bag? What about a smart life?
It came together in the end that Faire would be made of smart components—an app, basket, car, and home—to form the ultimate personal assistant for the modern mother.
A clean, fresh aesthetic for the moodboard to keep in mind during concept development.
Below are the posters from the first round of critique. While I enjoyed the concept I had and was proud of my presentation, I knew I could improve on the color scheme, consistency, and quality.